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The BBEG, Big Bad Evil Guy/Gal or Big Bad End Guy/Gal, is a specific type of non-player character who serves as the main villain of a campaign or scenario. In role-playing games, especially ones in the action-adventure genre, the BBEG's schemes have either set the plot in motion or brought the party together against them, and the BBEG is usually the main enemy in the climactic battle of the story.

For example, Strahd von Zarovich is the BBEG of many modules in the Ravenloft campaign setting.

A BBEG is similar to a boss monster or boss villain in video games.

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